During development of the Xbox console, the project was code-named DirectX Box, which arrived from the term Direct X, which was an computer application for handling multimedia tasks such as gaming on Microsoft Windows. The name was later shorten to XBox and was placed as a possible final name for the Microsoft console.
Contributed By: 91210user
The Microsoft marketing team hated the name and left it on the project during the console development to show the development team that the name would fail to interest audiences and consumers. The marketing team also brainstormed a set of names for the console. It turned out that many people liked the name XBox and it remained as the name of the device launched in 2001.
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