The Sega Saturn was first announced for a North American release date of September 2nd, 1995 and was dubbed "Saturnday". Sony announced the North American release of their PlayStation console for September 9th, just one week later. Sega then decided to announce a surprise launch by releasing it on May 11th that year without notice as a means to get ahead of Sony on the market. This decision backfired as many retailers were not made aware of the release and felt betrayed by Sega. Some Wal-Mart and KB Toys locations retaliated by removing Sega products from their stores altogether.
Submitted By: noidentity
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