The Sega Saturn was first announced for an American release at the very first E3 show in Los Angeles in 1995, where its retail price of $400 dollars was announced in addition to the surprise launch. Sony subsequently unveiled the retail price for the PlayStation and Sony Computer Entertainment America president Steve Race took the stage and simply said into the microphone "$299", and then walked away to a huge applause. One Sega executive allegedly commented under his breath "Oh, s***..."
Contributed By: noidentity
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