During the pre-release beta trials of the game, EA was heavily criticized by the general public for Battlefront II's use of micro-transactions, specifically a loot box monetization. Originally, unlocking everything in the game required players to play the game for a total of 4,528 hours or spend a total of $2,100 US dollars to unlock all of the game's content. EA's community team originally defended this design on Reddit, explaining they wanted players to feel more accomplished when a new feature was unlocked. This response received overwhelmingly negative reactions and generated more than 675,000 downvotes, the most downvoted comment in Reddit's history. EA originally lowered the cost of credits to unlock heroes by 75%, but credits rewarded for completing the campaign were also reduced. Two days before the game's release, the Belgian Gaming Commission announced that it was conducting an investigation of the game to determine whether loot boxes constituted unlicensed gambling, and they declared they were in fact gambling. Just one day before the game's release, EA disabled micro-transactions entirely, announcing their intent to reintroduce them at a later date after unspecified changes had been made. This controversy caused EA's share price to drop by 2.5% on the day of the game's release. Analysts in Wall Street also exhibited doubt of the game's sales potential.
Submitted By: noidentity
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