After Sony's partnership with Nintendo fell through, all work on the console from the time of the partnership with Nintendo was scrapped, and the PlayStation design was restarted from scratch. Sony Computer Entertainment America originally planned to market the new console under the abbreviation "PSX" as the name "PlayStation" was negatively received in focus group studies. Early advertising prior to the console's launch in North America used the PSX abbreviation, but the term was dropped before the console's launch.
Submitted By: noidentity
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