When the Nintendo Entertainment System was first being introduced in North America, Nintendo wanted to sell the system in the toys department and not in the electronics department since the United States was recovering from the video game crash of 1983. However in the toys section of stores, toys had been gender-separated by color, blue for boys and pink for girls. Nintendo chose to stock the console in the boys section, which began the trend of marketing video games almost exclusively to male audiences.
Contributed By: noidentity
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