Before the release of the Sega Saturn, Sega and Sony were working together to create a new video game console. Their relationship eventually fell apart, leading Sony to create the PlayStation, and Sega to create the Saturn. The Saturn's poor sales were what drove Sega to create the Dreamcast in an attempt to compete with Sony.
Contributed By: KeyBlade999.
Australia's Dreamcast launch in November '99 was memorably bungled, with most of the blame falling on distributor Ozisoft. When it finally debuted -- many months behind other regions, including a two-month delay and minimal advertising -- it did so with a small lineup (no first-party Sega games), few VMUs/peripherals, few demo discs, and no internet launch discs. In fact, a deal with telecom giant Telstra was only signed a day before release, ensuring there was no functional online play until March 2000.
SegaNet, the Dreamcast's internet service, sponsored Limp Bizkit's tour for their album Chocolate Starfish and Hotdog-Flavored Water. Concerts included Sega MAT (Mobile Assault Tour) trucks stocked with Dreamcast games and (for winners of radio promotions) a chance to play Ultimate Fighting Championship against one of the musicians, with the action displayed on the concert's big screen.
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