Peter Moore, President of Sega America, came up with the "2K" brand for the Dreamcast's sports games. In his own words: "We amassed a very strong line up of titles, but unfortunately, EA -- God bless 'em -- decided they weren't going to publish on Dreamcast. That forced me to build my own sports brand, called 2K we came up with the name one night, because it was the Y2K period, we needed to get the packaging done and we couldn't come up with a name. So we just said, 'let's call it 2K sports'. It was the best we could come up with."
Submitted By: Shotgunnova
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