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I am half-Korean and I've been to Korea recently. Watching TV, I see they have a Starcraft channel that shows on TV daily. It is big there, but I think nearly every Blizzard product is.
When I went into a Computer Cafe, which is common in Korea as a 7-11, I saw that they had various games played by people. I saw Diablo 2, WoW, and Starcraft. So it appears Blizzard products are extremely popular among the Korean crowd.
However, that's where it ends. I didn't see anything with Starcraft as an actual national sports, but I think it's like what one guy said that it's a self-proclaimed national sports because nothing else is really big over there except soccer.
"Yeah, usually stores don't allow any pc resells because of the chance of people packing viruses into the disks." - Chainsaw_Max