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User Info: SomboSteel

SomboSteel
1 month ago#21
YouTube’s media-rights deal with Activision Blizzard Esports is valued at around $160M USD over three years, according to people briefed on the terms of pact, part of the broader new strategic partnership between Google and the video game company. Google and Activision Blizzard announced the new partnership late last month just before the start of the Call of Duty League (CLD) season.

Sources said the deal comes in around $160M total for all of the esports properties involved — Call of Duty, Overwatch, and Hearthstone. The previous deal that Activision Blizzard had for just the Overwatch League (OWL) was reportedly valued at $90M total over two years. Activision Blizzard declined comment. The exact breakdown of how much each property contributes to the total payout from Google is not known, but sources said that the majority is towards OWL, with a lesser but still notable amount going toward CDL, while Hearthstone — which is not a Tier 1 esport — was described as essentially a free throw-in for YouTube.

Sources said that the deal includes significant incentive clauses for ad sales and viewership targets, so the money coming to the league and teams could go up markedly. These incentive clauses, described by sources as achievable, are partially why teams and other executives around the league have been happy with the new YouTube deal even though the base amount going to OWL is not an increase from the Twitch deal.

i bolded the noteworthy part
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