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That greatly depends on not just the country, but even granularly what part of that country.
Here in the US, "sex sells" maybe... there are wide swaths of the country that don't like anything showing, which with the Islamaphobia still rampant has always been ironic to me. But even as recently as this years Super Bowl has multiple news stories about how "too sexy for my soul" the half-time show was with Jennifer Lopez and Shakira.
Even in Japan, "sex sells" to mostly otaku. This ad (I haven't watched it yet) is probably strictly made for, you know, nerds, while everyone else this will probably appear too immature.
I think it's important to remember that beyond the Khaleesi Klap, Yaas Qween, "that's the tea sis" crowd, female empowerment and open sexuality and showing of bodies are still relatively taboo, comes with its own predispositions and ideas of what is and isn't okay, and frankly, still open to slut-shaming and "Well, if she didn't want it, why was she dressed like that?".
Basically, to answer "Sex sells, right?", the answer is "Nope!" lol
As a woman, not really, since women are hardly marketed to. I love bishies. I'm not into super buff men or anything like that. Only time a character's design has influenced my purchase was when I strumbled upon an amv for Metal Gear Rising which had a lot of closeups for some reason on Raiden's and Sam's butts... I was already somewhat familar with MGS and I like action games, so I bought it.
But I wouldn't if it was some random character from a series I didn't know or like.
R.I.P. DmC: Devil May Cry. I love you forever. Along the road ahead lies something you need, but in order to claim it you must lose something dear to you.
So, imma wait for the game to actually come out before I buy it in pieces, but here's the thing; When I saw that trailer and they showed how the Honey Bee Inn sequence was going down, I thought "wow, Kuraudo-chan sure looks cute when she's angry. Also, when did I become gay?" Then I saw how big Tifa's tiddies looked in that dress without the sports bra and my dick swooned and I wanted to buy this game immediately because it was made by people who do in fact love big tiddies. So, uh, yeah, sex sells. And Tifa's tiddies are exSEXceptionally big selling points.
"For Madokami so loved the world that She gave us Her Only Self, that whoever believes in Her shall not despair but have everlasting Hope." Homu 3:16