In an interview, Trip Hawkins clarified that while the suggested retail price was $699, not all retailers sold the system at that price. Goldstar, Sanyo, and Panasonic's later models were less expensive to manufacture than the FZ-1 and were apparently sold for considerably lower prices. The Goldstar model launched at $399, and after six months on the market, the price of the original FZ-1 had dropped to $499.
Submitted By: noidentity
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